These Rove-style geniuses were too stupid to see that Brand Bush will no longer sell in America. I am SO glad they flushed all that money down the toilet. For one thing, it puts to rest the lie that money buys votes in America.
That and spending the past few years building up his bona fides as a left leaning moderate who celebrate expansion of government and then declaring he wanted to win without the base (you know...THOSE people) made him radioactive to me and many others.
At least the first two Bush's were clever enough to lie to the base and then betray them after winning. Jeb couldn't even get that right.