From a CBS article:
But what is a push poll anyway?
Fundamentally, what people label a push poll isn’t a poll at all. A push poll is political telemarketing masquerading as a poll. No one is really collecting information. No one will analyze the data. You can tell a push poll because it is very short, even too short. (It has to be very short to reach tens of thousands of potential voters, one by one). It will not include any demographic questions. The “interviewer” will sometimes ask to speak to a specific voter by name. And, of course, a push poll will contain negative information - sometimes truthful, sometimes not - about the opponent.
From wiki:
Push polls are generally viewed as a form of negative campaigning.[1] Indeed, the term is commonly (and confusingly) used in a broader sense to refer to legitimate polls that aim to test negative political messages.[2]
Right, I don’t think this is a “push poll.” A push poll tries to influence the person to pick a certain choice, then publishes the results. This might strictly be a marketing gimmick and not something that will ever be published.
Amazing how people are shocked, shocked that Cruz is using longtime, standard political marketing techniques in his campaign. Up until now, political ads were always so clean and never negative at all.