>>Why would they sell the truck without painting over the name/logo?<<
MUI removing the logo would have ruined the paint (although doesn’t the logo sort of do that?).
Anyway, this is a frivolous suit since there is ZERO legal obligation to change the vehicle in any way before reselling it, nor is there a requirement to vet the buyer.
If the original owner didn’t want his logo on the truck he should have removed it himself or at least put a clause in the sales contract the buyer would do so with a liquidated damages clause.
This is going nowhere.
The dealership breeched the contract it made with the plumber.
Furthermore, the dealership offered and ‘wrote’ the contract, which matters a lot in these types of things.
The plumber simply accepted it.
The dealership is dead in the water.