On a somewhat related note, there's a mall in Queens NY where I live which rents space to a Vietnam Veterans group that raises money to donate to children's hospitals. The group puts on a fantastic hot rod and classics car show in the mall's parking lot. One member of the group told me the mall, with mostly caters to 'trendy' yuppie types, is trying to cancel the shows.
Each year the scene is like one from the 50s or 60s, with many regular middle class Americans and their families enjoying the event, which includes a live oldies band. The puzzling thing is, the neighborhood is anything but Yuppy Town. It's one of the last great neighborhoods left in NYC. Very patriotic, lots of vets. So I don't get why they put a mall filled with dopey yuppy-type shops and restaurants there.
Maybe because Yuppies spend more money?