And he rebounded after they invested in the pinpoint data strategy. He stayed the course and within a week of the tape, his polls began climb back up, and then some.
They actually concentrated on specific demographics within zipcodes through strategic data mining. TV Advertising was highly target specific to programming.
The success of Jared’s data operations and Brad Parscale’s firm to target specific markets during those final stages of his campaign was unprecedented.
Truly remarkable. And Jared convinced Trump to spend the money on digital strategy. Trump trusted & valued Jared’s judgement.
Jared exerted a powerful influence over the Trump campaign - beyond overseeing the digital strategy, he dealt with the top-level hires. The close relationships
— and trust — among Parscale, Kushner and Trump helped convince a once-skeptical Trump that it’s wise to spend precious campaign on this data driven approach.
Even after the “Access Hollywood” tape scandal broke, Jared convinced the campaign to keep its ads up in rust belt states Michigan, Ohio, Penn. and Wisconsin
— all states Trump won. This analytics-driven approach led the Trump campaign to place ads in a dozen markets that Romney’s 2012 campaign never bought,
including Flint, Mich.; Greenville, N.C.; and Tallahassee, Fla. And it worked.
Within days of their specifically targeted ad buys, Trump’s poll numbers began to rise in relation to the specific markets.
FRiend, Are you at the Trump rally in Pennsylvania tonight?
Wish I was, but he’s on the wrong side of the state from me