Once again, this is about the free food give away. You always see lines like this when a Chik Fil A first opens. It’s part of their philosophy and Marketing PR
It’s like free food for a year. I have never done it but there a people who actually travel around and do it.
http://finance.yahoo.com/news/chick-fil-offering-100-people-201459410.html
Big to do in NYC of course because they feel like homeless should be eligible
For me, it’s still not worth it; “free things” have never appealed to me.