Part of her marketing mentality.
I watched as a group of 'marketers' ruined the organization I was working for. They were all just like her. Like a parasite they invaded the host, then reproduced (hired more 'assistants').
They demanded new larger offices, and golden parachutes.
They threw out everything that 'identified the organization (for over 100 years) in their (MAJOR AND ONLY) plan to RE-BRAND.
I.E. The same thing as Obama's HOPE and CHANGE. CHANGE everything in the HOPE that it will SELL. Doesn't matter whether it works or not. When it doesn't work, they take their parachute and bail out.
Sounds like a wonderful insurance company I used to work for. Even the very recognizable company logo was changed to meaningless shape.
I’ve experienced the destruction of these types of people.