Sounds like a wonderful insurance company I used to work for. Even the very recognizable company logo was changed to meaningless shape.
I’ve experienced the destruction of these types of people.
The same thing happened at that organization. The 'logo' was changed from a stylish font, which had been in use for 100 years and was EMBEDDED IN CEMENT out front to a TIMES ROMAN font. They had to destroy the old sign and had to have all paperwork destroyed and new stuff printed up. I think the 'genius' who came up with the new logo was paid $200,000.