I don’t think Ms. Gilbert will win. Election historians (you know who you are) may recall a 1992 Congressional election in Georgia. The Democrat nominee was a likeable school principal with the appealing name of Barbara Christmas. Subliminally, some people initially thought she was Mrs. Claus, but she turned out to be a Southern Fried Feminist/Leftist. That wasn’t what the voters wanted and they responded accordingly, electing Jack Kingston to his first term. This is not a perfect comparison to the Gilbert candidacy, but there are parallels. When people figure out she’s not Laura Ingalls, her campaign will deflate.
I compare her candidacy to that of Clay Aiken, except I think he’s currently more well known than her. She’ll get Hollyweird money like Nick Clooney did in 2002 but I think the rats would be better served by a local state legislator or something.