I'm not sure how making a statement is discrimination.
No, making a statement is not discrimination; but what is, is any free choice that any of us make, as between different alternatives. The Left has gone to great efforts to demonize free choice, in their effort to control all our lives; but the word still means what it always meant, despite the verbal gamesmanship of some.
Incidentally, as I have been posting in other threads for the benefit of those who were not around in 1964, the corporate leadership, which now controls Macy's, took the lead in 1964 in setting up "Republicans For Johnson," to deliberately torpedo the candidacy of Barry Goldwater for President.
Goldwater was a true Conservative & patriot. Most of us at Free Republic know very well what Lyndon Johnson was.