When a successful enterprise becomes embarrassed of itself, its probably on the way out.
The best thing they can do is fire its leadership and promote people who are proud of what they do.
Yes, but at this point, they've already sacked the black guy, then if they sack the limey after six months, it will be like that Monty Python "sacking the sackers of those responsible..." movie beginning.
IOW, the directors would have to admit they made another mistake, and any institutional stockholders might end up divesting themselves of any remaining shares.
At this point, they should fire themselves after dumping this wrong-headed, wrong-hearted, and self-loathing panderer.
I can't remember the last time I had anything from McDs. Just not interested, but now the CEO is irking me enough to actively avoid McDs.