Posted on 05/18/2015 11:48:50 AM PDT by drewh
(Reuters) - Retailer Target Corp has informed top suppliers of packaged foods, such at Kraft Foods Group Inc, that it plans to put less money into promoting their products in favor of fresher, healthier foods, the Wall Street Journal reported on Sunday.
Citing people familiar with the matter, the Journal said the Minneapolis-based department store chain informed several suppliers, including Kraft, General Mills Inc, Campbell Soup Co, Kellogg Co and others of the plan earlier this year.
That means canned soup, cornflakes, boxed macaroni and cheese and other packaged, processed foods will get less optimal shelf space and promotional signage in its grocery aisles in favor of items such as fancy sauces and oils and granola, the people told the journal.
The move is designed to reflect the changing tastes of Americans looking for healthier options, the report said.
Target representatives could not immediately be reached for comment.
(Excerpt) Read more at businessinsider.com ...
And food is what, five percent of the floor space?
How much food can they be selling after you remove the booze section from that?
They’ve been promoting fruits and nuts for some time now.
Yet another reason for me to not shop at Target. I hate that place — they seem to jump on every trendy, PC fad there is.
It will flop horribly. If you’re looking for fresh healthy foods target isn’t the first thing I think of. Of course I worked there for a while and it was the most demoralizing job I ever had. So I’m kinda biased.
CC
Yes, but what about the food?
;^)
CC
Yep. A non story story.
Kraft products suck. I started paying attention to what I buy from them after one or another of their pro-left, gay, etc... efforts.
Their products seem to be ultra-processed, inferior and consistently bland.
“The move is designed to” ... increase profit per sale by offering high-profit “healthy” items.
Marketer: “These cookies have “healthy” on them. You can charge more!”
Fresh food is a “trendy, PC fad”?
Super Targets are like Super Walmarts. About 30-40% food floor space.
Whole Foods Shocked: Millennials Are Broke, Don’t Want to Pay for Anything
May 8, 2015, Rush Limbaugh
http://www.freerepublic.com/focus/f-bloggers/3287908/posts
Tell me again what is the age of millennials?
Depends on the version of the Target. Most of the ones around here it’s 1/4 to 1/3 of the floor space. Really it’s a smart move. When selling packaged food you’re competing with everybody else, you don’t generally get any Kraft exclusives. Produce has a lot more tendency to be unique per store, if only in brand selection. And as they say, America’s tastes are changing, for the better. Pre-packaged is losing market share.
Whole Foods is three doors down from Target. Trader Joes is less than 2 minutes away. HEB is across the street. Walmart is within a mile as is COSTCO.
I’m thinking this might not be a good idea in my neck of the woods.
Sounds just like my neighborhood :-)
Actually it probably is. Clearly the area can sustain multiple healthy food choices. We noticed our local Safeway drastically improved the quality of their selection when TJs entered the neighborhood, and it’s still one of the best ones in town.
In May 2013, a Time magazine cover story identified Millennials as those born from 1980 or 1981 to 2000
I grew up on Knudsen Dairy products. Once Kraft acquired them they went downhill.
1937: Mac & Cheese debuted during the Depression. Some 50 million boxes were purchased during World War II alone because shoppers could get two boxes for one food ration stamp.
Boomers love this stuff. It was a modern scientific advancement that tasted good! American progress!!
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