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Ted Cruz Should Try Speaking to People Instead of at Them
National Review ^ | 03/24/2015 | Charles C.W. Cooke

Posted on 03/24/2015 6:43:35 AM PDT by SeekAndFind

Until early 2013, I had never heard Ted Cruz speak. I knew who he was, of course, and I was aware of what he purported to stand for. I knew, too, that he had done yeoman’s work on the seminal Second Amendment case D.C. v. Heller, and for that I was grateful. But, for all the hype that he was generating in the tight-knit circles of the Right, I had picked up his words only in magazines, television transcripts, and the occasional amicus brief.

On January 26, 2013, at just around lunchtime, that changed. In the ballroom of Washington D.C.’s Omni Shoreham Hotel, I watched Cruz make his pitch. Republicans, Cruz argued, should “unabashedly” be the “party of growth.” Moreover, he added, they should commit to a bold agenda that, inter alia, included the root and branch repeal of Obamacare; a flat rejection of new gun-control measures; a healthy skepticism toward any immigration bill that was sponsored by Chuck Schumer; a steadfast opposition to tax increases; the insistence that the legislature was as important as the executive branch; and the presumption that the “47” percent of voters who do not pay income taxes are not a liability to be dismissed but are future conservative voters. With these positions I agreed — and wholeheartedly.

And yet, I hated every single moment of the address. Why? Well, because for all his obvious talent Cruz’s rhetorical style frankly makes my hair curl a little. Striking a pose that lands somewhere between the oleaginousness of a Joel Osteen and the self-assuredness of a midwestern vacuum-cleaner salesman, Cruz delivers his speeches as might a mass-market motivational speaker in an Atlantic City Convention Center. The country, he tells his audiences rather obsequiously, will be saved by “people like you” — people, that is, who are willing to text the word “Constitution” to the number 33733, and to contribute generously to his political action committee. America, meanwhile, is held to be in grave trouble, and it needs to be rescued, NOW. There is potential everywhere, Cruz notes; if only we could tap into it — if only we would believe.

Previewing his speech this morning, NBC’s Kasie Hunt proposed that Cruz’s announcement was likely “to sound & look like a megachurch sermon.” And so, predictably, it did. Aware that he was speaking to a larger audience than usual, Cruz attempted to broaden his appeal. Gone were the hit-you-over-the-head insistences that he is the most conservative person in the world; in came the personal biography and an intimate discussion of faith. Out went the inside-baseball of intramural right-wing disputes; in their place came adumbrations of a national campaign to come. Tonally, too, Cruz softened himself a touch, the better to appeal to the casual viewers watching CNN at home. And yet, bubbling below the surface — and occasionally rising above it — there were all the usual attributes of the typical Cruz sermon: the quasi-religious fervor; the Lennonite appeals to “imagine” a better future; the Manichean intensity that can sometimes cross from the pulpit to the podium; and, from time to time, that slight awkwardness that comes with the presumption that, deep down, every line deserves to be an applause line.

If I am not alone in my reaction, this tendency will damage Cruz more than it will help him, for as The Weekly Standard’s Andrew Ferguson observed trenchantly in 2013, he is pretty much incapable of turning it off. Indeed, by most accounts, Cruz speaks in exactly the same way when he is addressing CPAC; when he is meeting with small, friendly, informed groups; and, by Ferguson’s testimony, when he is “at close quarters, only a few feet away, in the back seat of a car.” Britain’s Queen Victoria, The Atlantic records, once complained that William Gladstone “addresses me as if I were a public meeting.” Watching Cruz this morning, one understands how she must have felt. Sure, the man is probably sincere. Certainly, he is one smart cookie. But to my skeptical ears, there is always a touch of condescension in the pitch — a small whiff of superciliousness that gives one the unlovely impression that Ted Cruz believes his listeners to be a little bit dim.

In practice, this can be lethal. Late last year, I attended an event at which both Marco Rubio and Ted Cruz were scheduled to speak. Going in, the audience seemed infinitely more excited about the latter. Rubio, I was told, was finished — a “traitor” and a “turncoat.” Cruz, meanwhile, was the golden boy. At the drinks reception afterwards, however, a good number of minds seemed to have been changed. “Rubio talks to you,” one attendee explained; “Cruz seemed to lecture.” This is an anecdote, I will grant. But it reminded me of the age-old observation that it is one thing to be the smartest man in the room, but that it is quite another to behave as if you know it.

And make no mistake: Ted Cruz is very often the smartest man in the room. We are dealing here, remember, with a man who has been described by his former professor Alan Dershowitz as “off-the-charts brilliant,” and who spends his free time publishing “scholarly essays on constitutional law.” We are dealing here with a man who has enjoyed a stellar career as a litigator; a man who won the “Best Brief Award by the National Association of Attorneys General (NAAG), for U.S. Supreme Court briefs in 2003, 2004, 2005, 2006, and 2007”; a man who has argued superbly before the Supreme Court on nine separate occasions. We are dealing here with a man who, a few years back, was the youngest solicitor general in the United States; who was “the first Hispanic ever to clerk for the Chief Justice of the United States”; and who managed to get himself into the Senate without ever having held an elected position before. Because they are so fiercely attached to the presumption that there is only one way in which a sensible person can think, progressives tend to have a tough time separating out how much they agree with a given politician and how “educated” or “smart” that politician is likely to be. This, clearly, is a mistake. If you don’t like Ted Cruz, that’s fine. If you think that makes him stupid, you’re a clown.

Still, we do not elect presidents on the basis of their IQ alone; rather, we also take into account a candidate’s policy positions, his likeability, and his relevant experience in government. Over the next few months, Ted Cruz is going to find out whether the remarkable enthusiasm that he has been able to generate within the Republican party’s base can be echoed elsewhere. On the face of it, he looks a fair prospect. Indeed, within a certain voting bloc, Cruz has hitherto done a great deal to cultivate the impression that his name is a synonym for “conservative,” “fighter,” or “winner.” “So you must be supporting Jeb Bush?” Cruz’s fans seem to ask anybody who dares criticize the man. “So you are in favor of Barack Obama’s executive amnesty, then?” “So you don’t want to fight?” Outside of his in-group, however, loaded questions such as these will remain pretty much meaningless. Sure, within the Right’s endless intramural fights, harsh talk about the “establishment” may convince some would-be detractors to stay quiet. But in the real world, in which normal people decide whether they like someone or not and care little about what that means ideologically, it will count for nothing. Thus far, Ted Cruz has proven to be extraordinarily effective at corralling his own people, but far, far less persuasive attempting to convince the Senate to play ball. Is there any particular reason we should expect his campaign to play out differently?

For what it is worth, my prediction is that there is not. Rather, I expect that Cruz will push the Republican field a little to the right, but that he will ultimately fail to catch fire. Moreover, I’d guess that if Cruz does somehow end up as the nominee he will lose convincingly. In presidential politics, early criticism such as that offered here tends to be quickly shouted down. “Let them all make their cases,” the naysayers cry. “Let’s wait and see what they have to say.” Often this is good advice. But in this case it really is not, for the only way in which Ted Cruz will be able to make his pitch is to travel around the country and speak to the people, in the very tone that will ultimately be his undoing.

— Charles C. W. Cooke is a staff writer at National Review.


TOPICS: Constitution/Conservatism; Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: speech; tedcruz
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To: SeekAndFind

This rhetorical pea shooter against Sen. Cruz’s cannon is laughable. They should be afraid of him, and they are. He has truth on his side, and that is the holy water that will destroy the Left.


41 posted on 03/24/2015 7:20:49 AM PDT by txrefugee
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To: SeekAndFind

“Still, we do not elect presidents on the basis of their IQ alone; rather, we also take into account a candidate’s policy positions, his likeability, and his relevant experience in government.”

Uhm, yeah!


42 posted on 03/24/2015 7:21:29 AM PDT by Vendome (Don't take life so seriously-you won't live through it anyway-Enjoy Yourself ala Louis Prima)
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To: SeekAndFind
And yet, I hated every single moment of the address. 

yes, because he threatens your business model, which has great rewards and intellectual laziness coupled nicely together.

43 posted on 03/24/2015 7:23:01 AM PDT by BRL
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To: SeekAndFind

Let me guess, Chuck... Your pants swell when a Bush comes to the platform??


44 posted on 03/24/2015 7:23:59 AM PDT by Yaelle
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To: SeekAndFind

Methinks Cooke wears silk shorts.


45 posted on 03/24/2015 7:24:53 AM PDT by Fester Chugabrew (Even the compassion of the wicked is cruel.)
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To: randita
I've akways been a Cruz fan but definitely open to others.

Early on, I became enamored with Dr. Carson but quickly pulled back after hearing and reading his response to some things, namely his statement on Trayvon Martin, now Ferguson and other current events. I came to realize he identifies too closely with black victim hood, while telling blacks to work hard and make something of themselves.

I also liked Rubio but then saw his interview before his election to the Senate, standing firm on securing the border and saying people had waited a long time to immigrate to the U.S. and illegals should get in line besides this nation is a nation of laws!

No matter how passionate and caring his new speech supporting "reform," I found and find his shiftiness and "charming" way he supports open borders a real problem.

I think a few other candidates counting on getting in will realize what a problem it would be in any debate with Ted onstage and they also heard all of their stances articulated in a very winsome way, easy to understand and hard to disagree with.

46 posted on 03/24/2015 7:28:35 AM PDT by zerosix (Native Sunflower)
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To: SeekAndFind
To a liberal, liberals can do no wrong and conservatives can do no right.
We know that already but it's still annoying.

47 posted on 03/24/2015 7:28:35 AM PDT by BitWielder1 (Corporate Profits are better than Government Waste)
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To: BRL

I guess Charles Cooke never listened to an odumbo speech, now THAT would make anyone barf. There are preachers that I have listened to that I did not care for but it was the message they were sending that was important to me, not how they presented it. Listen to the content, not the volume.


48 posted on 03/24/2015 7:28:59 AM PDT by DaveA37
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To: SeekAndFind

Ever watch Obama speak?

He speaks AT people every time.

Just another Cruz hit piece, in the form of “concern”.


49 posted on 03/24/2015 7:30:51 AM PDT by exit82 ("The Taliban is on the inside of the building" E. Nordstrom 10-10-12)
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To: DaveA37

Obama does not threaten this guy’s business model. He can be paid as a non threatening, lazy opposition guy who still gets to attend the cocktail parties.


50 posted on 03/24/2015 7:33:16 AM PDT by BRL
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To: SeekAndFind

Worried about Cruz? What about Obama?

https://www.youtube.com/watch?v=kg9m1F8B2_c


51 posted on 03/24/2015 7:40:37 AM PDT by Leep (Ronney/McCain 2016!)
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To: SeekAndFind

I have an excellent vocabulary,but had to look this one up-
oleaginousness-being covered with or producing oil; greasy


52 posted on 03/24/2015 7:41:34 AM PDT by pineybill (or)
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To: SeekAndFind

On the whole, I like Cooke’s writing and speaking, even when I disagree with him, but he’s infected by the same virus that seems to run rampant at NR, which is that they all seem to get the vapors over anyone - even (o r especially) those who state the same positions but who have any hint of “populism” in their approach.

The NR clique essentially wants us all to sit back in comfy chairs with a brandy in hand and discuss things high-mindedly, and not to get involved in the baseness of politics.

What seems to beyond their view is that any movement needs both “thinkers” and “do-ers”. If they want to take the role of “thinkers”, that is, come up with the policy prescriptions (or in Cooke’s case, proscriptions, as he generally favors vastly reduced government involvement in... well, just about everything) to promote, then I’m for that. Ideas are important.

But just as important, if not possibly even more so, is getting those ideas implemented. And the only way to do that is to get down in the trenches and actually practice politics. And populism is an important, perhaps even inevitable, part of politics.

A politician, even on running on ideas, has to make the essence of those ideas accessible to the people who are going to cast ballots. The vast majority of these people are not deep thinkers on the subject of philosophy or policy, because their everyday lives are full of enough other things; they’re not paid to think and write about these things as a full-time job, after all. A message has to be simplified into broad themes that resonate emotionally with an electorate to sink in.

But for the writers, pundits, “senior fellows”, and the like, it seems to rankle them that the minutia of their scratchings is “cheapened” by such rhetoric. It’s an ivory tower issue that they are ironically blind to, especially when they can so easily see the ivory towers their intellectual opposition reside in.


53 posted on 03/24/2015 7:42:59 AM PDT by kevkrom (I'm not an unreasonable man... well, actually, I am. But hear me out anyway.)
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To: SeekAndFind

I’m already sick of these concerned writers and their pompous attitudes.


54 posted on 03/24/2015 7:45:09 AM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: SeekAndFind

Cooke ABSOLUTELY NAILS IT.

Cruz is my favorite candidate.

But the speech yesterday was EXCRUCIATING. It should have taken fifteen minutes to deliver. Maybe TEN minutes.

Cooke really nails it when he says Cruz seems to believe that “every line should be an applause line.”

Ronald Reagan always knew that, even if he was talking in front of to 50,000 people, his REAL audience of 50 million people were sitting about eight feet from their TV sets.

Reagan didn’t call out his speeches like announcements in a train station. He talked like a human. Reagan usually stepped on applause, because he knew the audience at home doesn’t care about applause.

The high-pitched, nasal voice, and the habit of declaiming, even screaming, each line of a speech, as though amplification had not yet been invented, contributed to Sarah Palin’s downfall as a campaigner. Ted Cruz has much the same faults. Voice tense and nasal. Too loud. Pausing after EVERY sentence for applause.

Cruz needs to fix these flaws or he is finished.


55 posted on 03/24/2015 7:58:41 AM PDT by Arthur McGowan
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To: jughandle

Exactly!
Er, haven’t we had lectures on what to eat, how to heat and how to suck on the teat from O’bozo and the Mooch for 6 1/2 years?
(Sorry, went for the rhyme)


56 posted on 03/24/2015 8:00:04 AM PDT by matginzac
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To: don-o
I assume you are referencing this…
"... because for all his obvious talent Cruz’s rhetorical style frankly makes my hair curl a little. Striking a pose that lands somewhere between the oleaginousness of a Joel Osteen and the self-assuredness of a midwestern vacuum-cleaner salesman, Cruz delivers his speeches as might a mass-market motivational speaker in an Atlantic City Convention Center."

The comparisons are over the top, but I understand what his point is.

57 posted on 03/24/2015 8:07:43 AM PDT by moehoward
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To: jughandle

Why do you bring up Obama? He’s not running.

Seems you’ve learned a lesson from the lefties, just substituting “Obama...” for “Bush...”


58 posted on 03/24/2015 8:08:17 AM PDT by Arthur McGowan
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To: exit82

Why do you bring up Obama? He’s not running.

Seems you’ve learned a lesson from the lefties, just substituting “Obama...” for “Bush...”


59 posted on 03/24/2015 8:09:12 AM PDT by Arthur McGowan
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To: SeekAndFind

Sadly, many conservatives will take what was said and decide that Cruz doesn’t stand a chance; waiting for that one perfect conservative candidate.

That is what allows the GOPe to get their way.


60 posted on 03/24/2015 8:11:40 AM PDT by RJS1950 (The democrats are the "enemies foreign and domestic" cited in the federal oath)
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