You don’t think Amazon’s database doesn’t dwarf RSs? Please.
Every little bit helps. And in many instances, RS may have large blocks of addresses in their database that Amazon does NOT yet have.
You’re right. Amazon’s data resources dwarf anything RS could have, frankly.
RS’s problems result from having to satisfy the Electronic Hobbyist with the casual Christmas shopper looking for cool toys for their loved ones.
Their more recent endeavors at trying to go more widespread with phones, etc. and having the store capability to pay phone bills in-store were okay and perhaps viable. But this all ended with ObamaPhones and NO BILL AT ALL to their transient potential clients.
My best guess is that RS probably had a clientele they didn’t need. Muslim Terrorists. (My personal opinion, BTW).