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Reno plans festival next fall to celebrate birthplace of modern blue jeans
http://www.reviewjournal.com ^ | 10/02/2014 | ASSOCIATED PRESS

Posted on 10/02/2014 9:41:48 AM PDT by redreno

RENO, Nev. — Nevada tourism officials are planning a three-day festival in Reno next fall to celebrate and promote the city as the birthplace of what became modern blue jeans.

Reno tailor Jacob Davis created riveted denim jeans in 1871 in a downtown shop.

Two years later, he and Levi Strauss & Co. patented the pants with the rivets to the corners and pockets that made them the sturdy favorites of miners, loggers and cowboys who helped tame the West.

The “Blue Genes Jam” next Oct. 2-4 will celebrate the iconic trousers’ impact on popular culture with concerts, fashion shows, a retail marketplace and a mini-festival of films that were milestones in the history of blue jeans, such as James Dean’s “Rebel Without a Cause,” officials announced on Wednesday.

It also will include scholarly presentations on the “Jeaneology” of the pants.

(Excerpt) Read more at reviewjournal.com ...


TOPICS: Miscellaneous; US: Nevada
KEYWORDS: bluejeans; jeaneology; nevada; reno

1 posted on 10/02/2014 9:41:48 AM PDT by redreno
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To: redreno

Nîmes?
Or Genoa?
(Genes de Nîmes -> Denim Jeans)


2 posted on 10/02/2014 9:48:26 AM PDT by dangus
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To: redreno

It was found the rivets on the back pockets ripped the saddle leather so Strauss went to a sewn “rivet” on the back pockets.

My mom always said the old Levis of the 1940s were better as they were thicker denim.

I remember when I was about 4 or 5 years old, my folks always bought us little kids bib overalls. One day they decided to buy us some new overalls, and I threw a waul eyed fit! “NO NO NO! WE WANT LEVIS!”
They then bought us some denim jeans and I have never worn bib overalls since.
But then I’ve also worn Wranglers and Carhart jeans.


3 posted on 10/02/2014 9:55:36 AM PDT by Ruy Dias de Bivar
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To: redreno

Janet Reno in blue jeans? Paaa-leeeeeze.


4 posted on 10/02/2014 10:01:09 AM PDT by Zuben Elgenubi (NOPe to GOPe)
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To: redreno

Do you know that a pair of LEVIS cost $1.85 in 1880?

80 years later (1962) Levis cost $2.60.

52 years later (2014), Levis cost around $45 or more. Talk about inflation!


5 posted on 10/02/2014 10:03:17 AM PDT by Ruy Dias de Bivar
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To: redreno

There aren’t very many clothing items that stay popular for more than 140 years. It’s too bad Levi Strauss became such a bunch of fag-lovers. Now I have to buy my jeans somewhere else.


6 posted on 10/02/2014 10:09:20 AM PDT by IronJack
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To: redreno

“The “Blue Genes Jam”...”?

I hope they haven’t printed up the posters and banners yet.


7 posted on 10/02/2014 10:09:29 AM PDT by moovova
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To: redreno

I stopped buying Levi’s a long time ago, way overpriced and every time I bought 5 pair, EVERY pair fit differently. They Don’t last long either, pretty cheezy in comparison to 40 years ago. I buy Wranglers at Wal Mart for less than $20 and they last a lot longer and All FIT the same, I guess they use 10 yr olds instead of 6 yr olds like Levi’s.


8 posted on 10/02/2014 10:24:43 AM PDT by eyeamok
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To: redreno

In the 1830s book The Commerce of the Prairies by Josiah Gregg he has a brief passage describing some of the picturesque characters about to set off on a voyage across the plains from Missouri. Among them the frontiersman in his buckskins and the farmer in his blue jean jacket.

Levi Srauss did not invent Fabrique DeNimes, blue dye or pants.


9 posted on 10/02/2014 10:30:41 AM PDT by Rockpile
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To: Ruy Dias de Bivar

That’s because a few years after 1962 they became a fashion statement. Fashion statements are expensive. You can still get cheap jeans, just not Levis.


10 posted on 10/02/2014 10:33:03 AM PDT by discostu (We don't leave the ladies crying cause the story's sad.)
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To: redreno

Levi’s lost me when they went homo and released their pro-anarchy commercial from a couple of years back really sealed the deal...the legacy ad I believe...around the same time as occupoo.

Went to Wrangler and I like them better.


11 posted on 10/02/2014 10:49:25 AM PDT by SZonian (Throwing our allegiances to political parties in the long run gave away our liberty.)
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To: Ruy Dias de Bivar

Do you know that a pair of LEVIS cost $1.85 in 1880?

80 years later (1962) Levis cost $2.60.

52 years later (2014), Levis cost around $45 or more. Talk about inflation!

sometimes you can get George Jeans at Walmart for $8,95,LOL


12 posted on 10/02/2014 11:05:13 AM PDT by molson209 (Blank)
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To: redreno

I’ve been buying and wearing the “original” 501 shrink-to-fit button-fly Levis for almost 55 years now! Though I have gone up a couple of inches since my first pair I bought when I was 13 years old — !!! IN FACT, I wore original 501 shrink-to-fits to the Reno Air Races just last month! :^)


13 posted on 10/02/2014 11:07:58 AM PDT by Finny (Thy word is a lamp unto my feet, and a light unto my path. -- Psalm 119:105)
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To: redreno

Correction ... make that almost 45 years ... I’m not THAT old .. yet!!!


14 posted on 10/02/2014 11:09:06 AM PDT by Finny (Thy word is a lamp unto my feet, and a light unto my path. -- Psalm 119:105)
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To: Ruy Dias de Bivar
80 years later (1962) Levis cost $2.60. 52 years later (2014), Levis cost around $45 or more. Talk about inflation!

I don't know why this stuff interests me, but it does. So...

$2.60 worth of 1962 U.S. silver coinage is worth $31.92 today.

Levis 550s in my size from Amazon... $36.99

15 posted on 10/02/2014 11:12:12 AM PDT by Poison Pill
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To: redreno

I’ll wear my leggings.


16 posted on 10/02/2014 12:04:09 PM PDT by Catmom (We're all gonna get the punishment only some of us deserve.z)
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To: SZonian

In the early 70’s the craftsmanship of Levi’s was very bad. After the first wash of a new pair one of the leg seam would twist over the arch of my boot. Quit buying them then, went to Wrangler. I like to iron my jeans with Faultless starch to get a nice crease, because I don’t wear anything but jeans even with a dress shirt. I must be a redneck, I guess.


17 posted on 10/02/2014 12:17:05 PM PDT by OldBullrider (if yur hurt, rub some dirt on it, and get back to work)
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To: redreno

I’ll be there!


18 posted on 10/02/2014 12:24:41 PM PDT by woodenickel
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To: Finny

I hear the warranty on 501’s is no longer honored. I knew cowboys who only wore 501’s because they could take them back in when they were worn out and get a new pair free.


19 posted on 10/02/2014 7:42:58 PM PDT by B4Ranch (Name your illness, do a Google & YouTube search with "hydrogen peroxide". Do it and be surprised.)
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