It’s light blue, and they’re out there. And yes obama mentioned it ( http://www.whitehouse.gov/the-press-office/2014/08/29/presidential-proclamation-national-prostate-cancer-awareness-month-2014 ). It’s not as “popular” as others. But that’s always the case, there’s always some disease which is hitting all the PR stunts, and most of the rest that aren’t. If you’re over 30 you should remember when muscular dystrophy was HUGE and the Jerry Lewis Telethon sucked all the charity out of the room. Now a days most folks don’t even realize that the telethon even still happens. Susan Komen is starting to overstay their welcome, the breast cancer thing has been losing steam, NFL even announced they’ll be push camouflage as part of the Joetober (injured vets) drive instead of pink next month.
The fact is every single month, day, and week, is some sort of “national” blah blah blah. Actually usually a half a dozen for each. For most it’s so anonymous you need to be tied to it (or do some googling) to know. September is also blood cancer month, brain aneurysm month, child cancer month, deaf month, food safety month, guide dog month, hydrocephalus month, hystiocytosis month and a few others I didn’t find interesting. And this is probably the first you heard of any of them. But one of these day Arnold Chiari Malformation is going to be kind of the heap and whatever color their ribbon is will be all over the grocery stores on September... but don’t hold your breath on that one, they don’t even have a wiki page so it’ll be a while. But their day is coming.
There was a story a couple months ago in our local paper about charities complaining about the Color Runs, where people run through colored corn starch during a 5k, for just the heck of it. The charities complained that the color runs got more participants than their particular 5ks to raise “awareness” and money. They also complained that the color runs were not raising awareness for anything, they were just a for-profit venture. They stopped short of asking the color runs to be banned though, which I thought was very kind of them.