The auto companies going all out to dump cars before the new models come in. Once the next year’s model is released last year’s is basically a used car for pricing purposes even if it’s never been off the lot. August is basically their last chance to get anywhere near new car prices.
If you can be patient, Craig’s list is a good option for purchasing a car. Just makes sure you do a CarFax AND have a bonded auto inspection company to an inspection.
Saved 25% on my last car purchase doing that.