And with F. Chuck Todd in the anchor chair, they will reach that goal.
Incidentally, it is possible to achieve a “zero” rating with something other than the test pattern on the air. Back in the mid-1970s, WNBC-TV was struggling mightily to attract viewers for its local newscasts—that’s one reason that Tom Snyder and the old “Tomorrow” show moved from Burbank to New York, so Snyder could anchor the 6 pm news on Channel 4, in addition to hosting his talk show.
Just before Snyder arrived, WNBC’s early evening newscast pulled an asterisk in the Nielsen ratings, which equated to “no measurable audience.” Wonder how long it will take Chuck Todd to pull the same feat with “Meet the Press.”
Second week............