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Washington Times strikes content and marketing partnership with Redskins
The Washington Times ^ | July 27, 2014

Posted on 07/28/2014 8:59:24 AM PDT by jazusamo

The Washington Times and the Washington Redskins announced a unique partnership that will make the newspaper a content and marketing partner of the team.

Under the partnership, the Redskins and the Times will collaborate on unique content offerings throughout the year designed to provide Redskins fans with compelling, timely and unique coverage.

The offerings will include a weekly “Redskins Weekend Game Guide,” which will wrap the front page of the Times’ print edition each Friday during the NFL season and a new free digital magazine called “The Redskins Report,” which will showcase exclusive content about the Redskins. Both features are expected to launch in August.

In addition, Times’ sports reporters, such as Thom Loverro and Zac Boyer, will provide commentary and analysis on selected Redskins‘ radio and TV shows and also appear on the team’s online pregame show and the halftime shows. The halftime show also appears on FedExField’s HD video boards during halftime.

The team will provide the Times with commentaries and access to players, coaches and front office personnel that will be incorporated into the Times’ weekly guides, digital magazine and special sections.

(Excerpt) Read more at washingtontimes.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; US: District of Columbia
KEYWORDS: nfl; redskins; sports; washingtontimes
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To: GeronL

For Redskins fans, it a religion..........................


21 posted on 07/28/2014 9:53:13 AM PDT by Red Badger (If you compromise with evil, you just get more evil..........................)
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To: jazusamo

the Redskins should require authorization to print a story about their team

then deny access to the WashPo

WashTimes would have a huge spike in sales, and the WashPo would take a shot to the nuts for messing with them


22 posted on 07/28/2014 9:53:42 AM PDT by sten (fighting tyranny never goes out of style)
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To: GeronL

I honestly don’t know if they dropped it but if so they’ve brought it back, they’re covering all sports.


23 posted on 07/28/2014 9:56:12 AM PDT by jazusamo (Sometimes I think that this is an era when sanity has become controversial: Thomas Sowell)
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To: jazusamo

interesting


24 posted on 07/28/2014 10:00:57 AM PDT by GeronL (Vote for Conservatives not for Republicans)
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To: sten

One of the comments after the article says that WaPo has been censoring the Redskins name, if true and they continue to do it it’ll cost them with this new coverage by the WT.


25 posted on 07/28/2014 10:02:00 AM PDT by jazusamo (Sometimes I think that this is an era when sanity has become controversial: Thomas Sowell)
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To: jazusamo

The Washington Post decision to not use “Redskins” is working out great, for the Washington Times.


26 posted on 07/28/2014 11:35:11 AM PDT by SeaHawkFan
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To: SeaHawkFan

Yep, I love it. :-)


27 posted on 07/28/2014 11:49:39 AM PDT by jazusamo (Sometimes I think that this is an era when sanity has become controversial: Thomas Sowell)
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To: GreyFriar

Thanks for the ping to good Redskin news.


28 posted on 07/28/2014 2:38:14 PM PDT by zot
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Eagles bump


29 posted on 07/29/2014 4:44:54 AM PDT by foreverfree
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