It might be more palatable even if you have to draw half hour time zones. New England and the Atlantic Seaboard can be Eastern time. Pittsburgh, Ohio and points to the north and south can be a half hour earlier and be called East Central time or whatever. And so forth.
Calling it daylight savings time is stupid anyway because it doesn't save any daylight, it just moves it. There is a certain economic argument for daylight savings time because more people get up late than get up early. But call it something else.
If businesses LOSE so much money; why can’t THEY change their opening hours?
why mess the REST of us up?