Its a lot harder with house races because most districts don’t have a wide range of demographics to buy or exploit like an entire state.
It costs them more than money. No GOP member gets my vote without convincing me that their intentions match my expectations. The GOP is run by big government insiders.
Mississippi conservatives need to get in gear and promote a write-in campaign for Cochran... if Democrats win, so be it, at least we will not have gone down with a fight!
Except in states like New Jersey, where the state lies in two broadcast areas, so ads must be bought in both NY and Philly for statewide candidates.