Posted on 06/15/2014 11:28:49 AM PDT by nickcarraway
There is no better way to grab attention by launching a marketing campaign that involves interaction with people, done in public places.
This is exactly what WWF Paraguay is doing.
In order to raise awareness on global warming issues, WWF Paraguay launches Global Warming Menu – an on-the-road event featuring cooking for lunch – done on the asphalt.
What? Yes, you heard that right. WWF Paraguay team cooks meals on the asphalt and serve them. They look nice. No stove required. It’s an interesting event in itself… but the big question is – why?
Paraguay is one of the hottest countries on the earth and its capital, Asuncion, is one of the hottest cities in the world. You may argue that temperature has always been this high in the past, but when you destroy 80 percent of native forest in the past 50 years, that will have an impact on the earth temperature in one way or another.
This is a serious problem. Global warming is a big issue and to raise awareness, organizations need to become more creative in their persuasion. WWF Paraguay has done it pretty well – just have a look at the comment section of the YouTube video: There are pros and cons and conflicting opinions about global warming, which means that the campaign is a success in term of raising awareness on global warming.
What businesses can learn from WWF Paraguay is this: Talking without action is useless. It doesn’t put your message across to your audience effectively. You need to demonstrate your message. Lesson learned. How about you? What do you think of the video?
The central premise of global warming is that global temperature will increase as the concentration of CO2(ppm) in the atmosphere increases (increasing at an increasing rate as CO2 increases at an increasing rate.) The temperature measurements over the last 18 years do not support this hypothesis. How does cooking on asphalt?
>>we used to fry eggs on the pavement in the summertime..... probably for the last time we feared ... because there would be no more summers left for us to do it.
LOL. My “science” teacher in 2nd grade (1970) fried an egg on the asphalt and actually did remark that by the time we were 30, this would be impossible outside of the tropics. She was good hippie with her tie-dyed clothing and macramé vests and she felt so sorry for us kids as she told us about how we’d be in an ice age by 2000 and all the oil would be gone and even the coal would be gone by 2100.
She basically taught us to pray (to Gaia, of course) for a quick death in a nuclear attack because all the other futures were going to be worse.
I lived a few miles from Hawley Lake the winter of ‘75 - ‘76. It was COLD up there in Pinetop. Hawley Lake routinely would pop up as the coldest place in the lower 48 during that time. It always was weird to think we beat Montana, North Dakota, and Minnesota.
The troops cooked eggs on their tanks in WWII.
Wow...how did you possibly turn out normal after that indoctrination at such a young, impressionable age? Are you normal?
>>Wow...how did you possibly turn out normal after that indoctrination at such a young, impressionable age? Are you normal?
I’m sure I turned out very abnormal, by her standards. I’m an SSBN veteran, gun owner, V8 driver, Conservative, Christian, heterosexual who works for a utility company.
Actually, all those hippie teachers in elementary school taught me to look at hippies (and what they became later) with complete disgust. They have never been right in my whole life.
That has more to do with the sun heating a dark surface than anything.
Call me when they can cook crispy bacon on a clothesline on a cloudy day.
I’ve lived in both NM and CO. Both states have towns that are regularly the coldest in the nation.
The newscasters were doing it in Houston Texas 60 years ago, it is an old visual for TV, going back for generations.
My dad told me he cooked eggs on the tailgates of the trucks when he fought in North Africa during WW2.
Hmm...I’m wondering if those pans weren’t pre-heated by some other method before placing on the asphalt. I was watching that egg fry, and it appears there was enough heat to bring oil up to frying temp (see how it bubbles?) and fry the egg to perfection. I seriously doubt there was enough heat in that asphalt to heat up a metal pan and the oil (much less fry an egg to perfection) so quickly.
The sun is hot. Got it.
Big deal! You could cook on the asphalt in Moab Utah, back in 1955.
Too bad they didn’t come to my house this past winter. They could have stored meat and ice cream on my driveway from December to March and it never would have spoiled.
During the winter I throw some black rubber mats down on the concrete pad outside my back door to melt the ice.
-20 and it still melts the ice on sunny days.
Cold heat.
It’s hot in southern places. There’s nothing new about that. The advantage in places that far south, is that no one near sea level will freeze to death. In the near future, in northern places like the area that I live in, energy prices and shortages due to global demand might prevent heating houses at all.
In hot places, there are many remedies to survive heat without air conditioning (moist towels, plenty of hydration, etc.). In cold places, keeping warm enough to stay alive without conventional energy for heating may be much more of a challenge. And the new EPA rules against wood stoves, pellet stoves and hydronic boilers are on the way with the first phase in 2015 and the big phaseout of currently certified wood and pellet heaters (second phase) only five years later.
So in five years, most people in the north might be faced with the decision between moving south or spending tens of thousands of dollars for reburning, catalytic wood heating units that will continue to gobble gigantic amounts of wood (because they only burn hotter without adding huge amounts of thermal mass).
So if you think we’re heading for an economic TEOTWAWKI, it would be very advisable to stay in the south or move south.
There are also the extended solar minimum that we’re in now (fluctuations, mostly toward colder) and the magnetic pole deviation (weather pattern anomolies). There was a little relief because of the lower than usual regular solar maximum period including the last two winters. But fluctuations toward cold in the north may be extreme and becoming much more extreme each year for the next six years or so (weather anomolies lagging about a year behind solar trends).
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