True enough but that is not the issue here. The question really is "who should pay for the added infrastructure required to support the ISPs higher Netflix bandwidth requirements?".
The ISP wants customers. Customers want 4K. Netflix wants 4K. The ISP can't provide 4K without added hardware, software and people. Who pays?
Can’t we just go back to antenna TV and DVD’s? FWIW, I do not put the cable TV companies in the list of who deserves saving.
As my business partner likes to remind me, “We get our money from just one place...our customers.” The customer pays. The question is about how to go about getting the money out of the customers hand.
The monopoly agreements influence that process. If my local government will not allow my ISP to charge me more for higher bandwidths then maybe the ISP can get Netflix to pay it. Of course Netflix in turn will charge me.