[discostu]

Simple products have an innate problem in the marketplace, they can’t generate separation from the competition. Your basic two blade razor is a piece of infallible technology that any idiot company can make en-mas cheap and effective. So how do they get you to buy their product vs others? There’s really two paths: find some minor difference with your product that you can claim makes it better, or make a much more complicated trademark-able hard to replicate version that you can claim makes it better. The problem with the first path is there just aren’t that many potential minor differences and they are, after all, minor. The problem with the second path is it becomes an arms race that quickly has companies adding ridiculous “features” that nobody really wants.

[shibumi]

Either This -

Or This -

[Noob1999]

..............The problem with the second path is it becomes an arms race that quickly has companies adding ridiculous “features” that nobody really wants............

Great point!

Like the recent VW ad that is centered on claims that you can go from coast to coast on three (?) tanks of fuel.

Who cares, ya gotta stop to pump your bilge every couple of hundred miles. Why carry an extra 150 pounds of fuel across country?