Everybody needs to calm down. It’s just business. Cadillac has done its market research and is pandering to the sensibilities of a target demographic: self-made, confident men. They aren’t praising America. They are praising their target market and doing their best to push its buttons.
Of course they are, and doing a fine job of it. But like it or not, commercial advertising doesn't just push products. It also pushes attitudes and ideas; same as commercial entertainment. Whether Cadillac intends to or not, they're pushing the idea that confident, successful Americanism is a Good Thing. The brash narrator is the hero of that commercial, not the villain.
Could you be more dead on? Absolutely not; however, doesn't mean the ad will work,
Yep. I'm thinking somebody doesn't understand the basic principles of advertising. They're targeting a specific demographic. Rather effectively, it appears.
I love the ad, but also know that it’s (along with the Lib outrage and controversy) a contrivance intended to help Caddy overcome the Government Motors stigma.
Yep. See also the "Stacy's Mom" Cadillac ad. That one pretty much says "So, you have a trophy wife? Show her off in this new car!"
They aren’t praising America. They are praising their target market and doing their best to push its buttons.
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So very true. And having the lefties whine about it helps them, too.
thank you