It doesn’t matter if the commodity price of sugar, wheat, and soybeans is down YOY. With increased transportation and production costs, the price of the end product - a loaf of bread, a pack of cookies, etc. is UP, way up.
Last year, this time, I was able to buy two loaves of BJ’s brand bread for 1.99. This year, the same exact product costs 2.69. That’s a 35% increase in the price of a loaf of bread YOY. Huge increase.
Target brand bread has gone up around 30% or so in the last two years.