If serious hard talking conservatives would get out there every chance they get and tell the truth about whats going on in plain language the American press will distort their positions beyond recognition and turn every reasonable statement against them. Every favorable issue will be buried.
But, they could use the media to their advantage. Just look at how many videos there are on you tube that are beginning to get sent around. I'm know of a couple who have been awakened by the fact. There must be many, many more across the nation.