Have you seen Juno? It actually received good reviews, which is surprising as it is pro-life.
The scriptwriter (Diablo Cody) and the gal who played the lead (Ellen Page) went out of their way to say in interviews that they're pro-"choice", which made it possible for huge numbers of reviewers to say it was a sharp movie about a strong heroine who is independent, intelligent, self-directed, spunky, and walks out of an abortion clinic in order to sisterhood-is-powerful, I-am-woman-hear-me-roar, have the baby.
It puts a non-stereotypical spin on it, which means its seen and taken to heart by a 10x bugger audience than it otherwise would have had.
Yes, "Bella" was great and I loved it. But "Juno" made the point to a different audience, and in a savvier way.
I hope "Gimme Shelter" continues reaching audiences other than the Teen Christian Clubs. It puts the "reach" into "outreach."