The implication here is that diesel-powered cars will have to be substantially more fuel-efficient than their gasoline-powered counterparts in order to make it worthwhile for motorists to buy them.
When the USA mandated ultra low sulfur (15ppm) the refining cost went up quite a bit.
But fear not, the EPA is mandating ultra low sulfur gasoline (10ppm) for 2017 so the price of gasoline will go up equivalently.