The intent of this, like the intent of everything leftists do, is control. Leftists desire, and leftism requires, that the State exercise total control over every aspect of your life, great and small. Nothing may be outside the State, nothing may be against the State, everything must be directed by the State.
The American people are not the kind to protest or react early on to this stupidity. At some point they will in mass just SNAP and politicians are going to have a big problem on their hands.
I hope it will be limited to legal protests and behavior though, but as government closes family potential down and drains their savings I don’t see this being a bed of roses for anyone in the future.