That is Romney’s entire problem in a nutsehll.
He apparently is a great bsuinessman and excellent leader, but is unable to translate that to the political world.
In business world you dont have to think about opponents as enemies to be defeated. He just doesn;t get that.
In business, if you have a better product, you win. In politics that does nto work when the opponents spend 24/7 (with a compliant media) telling everyone how much your product sucks ass.
We need someone less a slave to the urban mindset to defend individual liberty, the current crop of establishment types just isn't going to do it. They talk a good fight, but their hearts aren't in it and it shows.