My question though is what segment and the size of that segment B & N thinks they are appealing to?
I really don’t care their ads like a multitude of other companies have only one result with me, I not only immediately change channels but the ads instill such a irritation in me that i avoid them and their products like the plague. How many Freepers are effected the same way?
All kidding aside, here in the Northeast, at least, B&N seems to think regular people are weird and not fit to do business with. Two stories:
On one occasion, I bought two books. The clerk picked up the first one, waved it over the laser scanner, and put it in a bag. Great. Then he reached for book number two. He stopped. He had noticed that it was a Bible. He took his pinky, and edged to book to the laser scanner. He got it to scan. He rang up the sale, handed me a bag containing my first book and said, "So long." I picked up the Bible and put it in the bag, smiled and walked out.
On another occasion (back before she changed) I looked all over for an Ann Coulter book. It was #1 in the nation. It was #1 at Amazon. I couldn't find it anywhere. So I went to customer service and asked what section I should be looking in. She checked the computer. They didn't carry it. But she could order it -- it would be there in 3 weeks.
I said: "It's the number one best seller in the country, and you don't carry it because you don't like her ideology. I can get it delivered to my door in two days, for free, through Amazon Prime. That's capitalism, baby. That's why you're going to go out of business." And I walked away.
“I really don’t care their ads like a multitude of other companies have only one result with me, I not only immediately change channels but the ads instill such a irritation in me that i avoid them and their products like the plague. How many Freepers are effected the same way?”
Actually, I almost never watch ads: I pre-record and skip them, but do get caught off guard and catch the beginning of one or two once in a while. A few are worthwhile just for chuckles like Deluth Trading, ESPN Sports Center ads, the Chevy “Santa” salesman, etc.