That will help get people to the theater.
heh
I’m not sure why nobody is mentioning the economy when they look at some of these movies bombing recently; I’m not in the target demographic anyway (over 40, married with kids), but the younger single people I know are having a tough time financially and would wait a few months to see it for a fraction of the cost.
Of course, we couldn’t admit that the movies are feeling the same crunch as restaurants and other beneficiaries of discretionary spending during our “fundamental transformation”...