BS.
I also think that 'rising numbers of readers' is at best wishful thinking...
The article did say digital paid subscriptions are up... but then farther along in the article it says "Digital subscriptions still represent a smallish part of the company’s overall revenue picture — just 15% of circulation revenue and 7.8% of total revenues, which fell 1% in the quarter, to $485 million."
Like everything else they print.