However, right around the time the idiot CEO took over, they stopped sending the big/tall catalogs. Instead, they sent a catalog with only a few products on a page. No more tall clothing advertised; just a few unshaven metrosexuals in rumpled clothes. They stopped sending coupons in the mail and email. When I would go into a store, the product offering was much reduced.
So, we cannot really blame the slide solely on the fact that JCP pandered to queers. That CEO effed up everything he could during his time there. His tenure was a disaster in every way possible. The queer stuff was just the last straw.
Kind of like the company where I work, in which the owner is turning the company over to his son, who is "succeeding" the way JCP "succeeds".
Same sorta story here... I would get the long sleeve Big Mac Chambray button down workshirts... and Big Mac Hickory Striped heavier long sleeve button down workshirts. Mom would always ask if I needed shirts and would put the sale catalog on the kitchen table for me... Mom pitched a shitfit when they stopped sending sales circulars... she was slow on the uptake with anything involving the internets.