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A Big Mac miss by The Huffington Post
Columbia Journalism Review ^ | July 31, 2013 | By Ryan Chittum

Posted on 08/01/2013 9:26:15 PM PDT by Jim Robinson

The Huffington Post reports that McDonald’s could double its workers wages by raising the price of a Big Mac by 68 cents. It went large on the Internet on Tuesday.

Unfortunately, what it originally claimed was a study by a University of Kansas researcher turns out to be something—a term paper, maybe?—given to Huffington Post by a KU undergrad. And there are serious problems with it. The correction on its provenance came too late, though: it’s all over the internets:

McDonald’s can afford to pay its workers a living wage without sacrificing any of its low menu prices, according to a new study provided to The Huffington Post by a University of Kansas student.

Doubling the salaries and benefits of all McDonald’s employees — from workers earning the federal minimum wage of $7.25 per hour to CEO Donald Thompson, whose 2012 compensation totaled $8.75 million — would cause the price of a Big Mac to increase just 68 cents, from $3.99 to $4.67, Arnobio Morelix told HuffPost. In addition, every item on the Dollar Menu would go up by 17 cents.

Since the HuffPost doesn’t bother to publish the actual “study,” which wasn’t really a study, we can’t really tell where these numbers are coming from. So let’s back into them.

First of all, 68 cents may not sound like much, but it really means that McDonald’s would have to raise its menu prices across the board by 17 percent. That ain’t peanuts.

Second, the 17 percent number is just incorrect. It’s too low. Here’s the latest McDonald’s 10-K, which gives us a glimpse at the company’s labor costs:

(Excerpt) Read more at cjr.org ...


TOPICS: News/Current Events
KEYWORDS: bustbigmac; fastfood; huffpo; mcdonalds; minwage; uniongreed
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To: 2ndDivisionVet

“Why robots could soon replace fast food workers demanding higher minimum wage”

I have a handle on how businesses “think.” The unintended consequence of this protest is that every fast food restaurant headquarters immediately started its labor reduction plan. They put out feelers with suppliers for automated equipment. They started figuring on outsourcing; having outside suppliers come in and stock the robot’s feeder bins, etc. So, whether wages rise or not, the impact of this protest will eventually be fewer employees and more machines.


21 posted on 08/02/2013 2:44:22 AM PDT by Gen.Blather
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To: Gen.Blather

Fast-food restaurants begin outsourcing drive-through order-taking
http://www.twincities.com/ci_11555148


22 posted on 08/02/2013 2:50:42 AM PDT by 2ndDivisionVet (I aim to raise a million plus for Gov. Palin. What'll you do?.)
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To: 2ndDivisionVet

because the people might be able to build a simple burger but the complex task of taking the order is too hard.


23 posted on 08/02/2013 2:52:34 AM PDT by GeronL
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To: Gen.Blather

right.

and the few employees left MIGHT actually get paid a bit better but how many of these protesting fools would you hire at a higher wage?


24 posted on 08/02/2013 2:55:49 AM PDT by GeronL
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To: GeronL

Do you know how cheaply an English-speaking (possibly better English than many US residents) call center worker in India or the Philippines is? And a good chance they’ll have a college education. I’ve seen sites where one can get a virtual assistant for about $200 per month, and those are some of the better ones.


25 posted on 08/02/2013 2:58:04 AM PDT by 2ndDivisionVet (I aim to raise a million plus for Gov. Palin. What'll you do?.)
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To: Harmless Teddy Bear

I think the Huff Post should double the salaries of all its employees.


26 posted on 08/02/2013 3:15:55 AM PDT by Right Wing Assault (Dick Obama is more inexperienced now than he was before he was elected.)
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To: Right Wing Assault

Huff Post employees get paid?


27 posted on 08/02/2013 3:22:21 AM PDT by GeronL
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To: zerosix

The name of the book is “What’s the Matter With Kansas” by Thomas Frank. I read it last year. Chocked full of typical Marxist lies and disinformation. For example, Frank regards capitalism as a criminal enterprise. His contention is that since one corporation that did business in Kansas might have done some illegal things, ALL!!! corporations are criminals enterprises. And Frank thinks Kansas Republicans vote for Pubbies strictly because of social issues like abortion when the facts are they mostly vote Republican for economic issues.


28 posted on 08/02/2013 3:27:02 AM PDT by driftless2
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To: 2ndDivisionVet

Exactly right.

I actually have an extremely cool business idea that I need to keep to myself though, so I’ll shut up.


29 posted on 08/02/2013 3:28:37 AM PDT by GeronL
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Welcome to the Huffington Post Cafe

we have beans and rice
we have bean soup with rice
we have rice with beans
we have sweet rice and peppered beans
we have rice porridge if your sick
we have fried rice with a side of beans

I apologize for the delay, we can’t afford a wait staff so there’s just me, my name is Arianna. I am also the cook and dishwasher.


30 posted on 08/02/2013 3:32:29 AM PDT by GeronL
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To: GeronL
Huff Post employees get paid?

Ooh! I didn't think of that.

31 posted on 08/02/2013 4:08:17 AM PDT by Right Wing Assault (Dick Obama is more inexperienced now than he was before he was elected.)
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To: GeronL
Do they have Spam?!

Monty Python - Spam

32 posted on 08/02/2013 5:50:52 AM PDT by Prov1322 (Enjoy my wife's incredible artwork at www.watercolorARTwork.com! (This space no longer for rent))
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To: Prov1322
YES!!

But its in the Korean label

33 posted on 08/02/2013 5:56:53 AM PDT by GeronL
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wash down that "Soo-PAM" with some "Pip-see- Kol-la"


34 posted on 08/02/2013 6:02:45 AM PDT by GeronL
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To: matt04

Perfect!


35 posted on 08/02/2013 6:32:28 AM PDT by DakotaGator (Weep for the lost Republic! And keep your powder dry!!)
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To: Jim Robinson

It is cheaper to ask for a McDouble with mac sauce and lettuce, even if it costs you 60 cents more...


36 posted on 08/02/2013 7:16:56 AM PDT by GraceG
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To: Harmless Teddy Bear
Has this person ever run a business? I have. And 5% would have me whooping for joy.

Yepper - some of these "experts" see a raw-material markup and forget about all the overhead....

37 posted on 08/02/2013 7:53:58 AM PDT by trebb (Where in the the hell has my country gone?)
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To: Vince Ferrer

I do soup at my office too.

I stopped going out for lunch when I realized that a minimum of $7 (but easily up to $12) PLUS a gallon of gas ($4) meant I was spending $11 a day, or $55 a week, or $220 a month ON LUNCH (probably more)

I bought a case of rice noodle soups from an Asian market so now lunch costs me 65 cents a day. ($13 a month)


38 posted on 08/02/2013 8:03:47 AM PDT by Mr. K (Lies, Damned Lies, and Statistics, and then Democrat Talking Points.)
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To: trebb
I had a customer who kept whining about my prices so I walked her though just what all the expenses and time I invested to get the product and then get it to her. I then politely told her to calculate what my hourly wage was.

When she realize that I was making about a buck an hour she shut up about my prices.

39 posted on 08/02/2013 12:07:06 PM PDT by Harmless Teddy Bear (Revenge is a dish best served with pinto beans and muffins)
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