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‘Obamacare’ National Marketing Campaign To Cost Nearly $700 Million
CBS Local, Chcago ^ | 7/24/13 | staff

Posted on 07/24/2013 4:47:54 PM PDT by Nachum

CHICAGO (AP) — It will make you stronger. It will give you peace of mind and make you feel like a winner. Health insurance is what the whole country has been talking about, so don’t be left out.

Sound like a sales pitch? Get ready for a lot more. As President Barack Obama’s health care law moves from theory to reality in the coming months, its success may hinge on whether the best minds in advertising can reach one of the hardest-to-find parts of the population: people without health coverage.

The campaign won’t come cheap: The total amount to be spent nationally on publicity, marketing and advertising will be at least $684 million, according to data compiled The Associated Press from federal and state sources.

About 16 percent of Americans are uninsured, but despite years of political debate and media attention, more than three-quarters of them still know little about the law known as “Obamacare,” according to recent surveys.

(Excerpt) Read more at washington.cbslocal.com ...


TOPICS: News/Current Events
KEYWORDS: abortion; campaign; deathpanels; marketing; national; obamacare; zerocare
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Obamacrap.... turning the USA into 'Detroit'
1 posted on 07/24/2013 4:47:55 PM PDT by Nachum
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To: Jet Jaguar; NorwegianViking; ExTexasRedhead; HollyB; FromLori; EricTheRed_VocalMinority; ...

The list, Ping

Let me know if you would like to be on or off the ping list

http://www.nachumlist.com/


2 posted on 07/24/2013 4:48:42 PM PDT by Nachum (The Obama "List" at www.nachumlist.com)
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To: Nachum

I don’t suppose the buffoons down at the CBO added this in when those morons were calculating how much the ObamaCare train wreck was going to cost the taxpayers.


3 posted on 07/24/2013 4:50:33 PM PDT by FlingWingFlyer (Amnesty. The DemocRATS' payback for the 2010 elections.)
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To: Nachum
Nearly a Billion$ in propaganda advertising for a product most people refuse to buy under ANY circumstances?

In the real world, any CEO proposing that strategy would be so gone...!

4 posted on 07/24/2013 4:51:03 PM PDT by publius911 (Look for the Union label, then buy something else.)
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To: Nachum

FWIW - There was an Obamacare ‘Activist’ on CSPAN last week, he called in. As an out reach, he said he’s been trying to organize Information Sessions at local churches, but nobody is showing up. They’re gonna have to pay people to show up if you axe me ...


5 posted on 07/24/2013 4:52:29 PM PDT by 11th_VA
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To: Nachum

0.7 billion $ to convince us why it’s a good idea to puchase those shiney new government chains and put them on.


6 posted on 07/24/2013 4:53:29 PM PDT by SpaceBar
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To: Nachum

7 posted on 07/24/2013 4:53:33 PM PDT by SandRat (Duty - Honor - Country! What else needs said?)
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To: Nachum

Why did Congress vote to fund this activity when we need money for other priorities?


8 posted on 07/24/2013 4:54:30 PM PDT by Ben Mugged (The number one enemy of liberalism is reality.)
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To: Nachum

Don’t fund it, Boehner


9 posted on 07/24/2013 4:55:37 PM PDT by RightGeek (FUBO and the donkey you rode in on)
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To: Nachum

What bugs me is that many conservative media types rail against Obamacare but happily accept the dollars that are spent on about every other commercial on their shows by some .gov agency or other.


10 posted on 07/24/2013 4:55:54 PM PDT by SnuffaBolshevik
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To: Nachum
I saw someone name this appropriately on Facebook: OBAMASNARE
11 posted on 07/24/2013 4:57:37 PM PDT by Lucky9teen (“The only thing worse than a knee-jerk liberal is a knee-pad conservative.” ~ Edward Abbey)
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To: Nachum
"The total amount to be spent nationally on publicity, marketing and advertising will be at least $684 million..."

Sounds like another democrat election slush fund.

12 posted on 07/24/2013 4:58:54 PM PDT by Flag_This (Real presidents don't bow.)
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To: Nachum

Nearly a billion dollars to advertise on obamacare which will kill many people. Horrible.


13 posted on 07/24/2013 4:59:03 PM PDT by ColdOne (I miss my poochie... Tasha 2000~3/14/11)
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To: Nachum
Let me get this straight..............

People who won't pay for their own food, phone, babies, housing, and education, are going to be thrilled to sign up for paying thousands of dollars for health insurance for care they might need?

14 posted on 07/24/2013 5:00:15 PM PDT by blackdog (There is no such thing as healing, only a balance between destructive and constructive forces.)
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To: blackdog

Whose pockets are they filling up with this cash?


15 posted on 07/24/2013 5:01:36 PM PDT by GeronL
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To: Nachum

How about a counter campaign: “Don’t be a sap, wait until you are sick.” Or would storm troopers kick in the doors of any who oppose Dear Leader?


16 posted on 07/24/2013 5:03:08 PM PDT by Truth29
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To: Flag_This

Going into liberal NGO’s and stuff, just like the marketing for amnesty around $300 million.

How do you think groups like ACORN etc get their federal funds?

ever heard of conservative groups getting these funds?


17 posted on 07/24/2013 5:05:13 PM PDT by GeronL
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To: Nachum

The nation has deteriorated into a bad “Twilight Zone” episode.


18 posted on 07/24/2013 5:06:08 PM PDT by Rome2000 (THE WASHINGTONIANS AND UNIVERSAL SUFFRAGE ARE THE ENEMY -ROTATE THE CAPITAL AMONGST THE STATES)
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To: GeronL

NFP organizations who are given contracts for outreach efforts. IOW, ACORN Groups.


19 posted on 07/24/2013 5:06:47 PM PDT by blackdog (There is no such thing as healing, only a balance between destructive and constructive forces.)
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To: Nachum

How much did Ford spend trying to sell the Edsel?


20 posted on 07/24/2013 5:07:01 PM PDT by faithhopecharity (E)
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