I suppose there is no possibility that these celebrities might want to shop in peace, without having to deal with fan worship from salespeople?
I suppose the motive behind this would be that celebrities would automatically be tagged as rich, therefore would be the target of more focused sales efforts. I know that if I were a sales clerk, it wouldn’t mean squat to me if some celebrity walked in, since I don’t watch TV and rarely watch movies. I don’t think I’d like being told to focus especially on so-and-so because they’re the star of some TV show—as far as I’m concerned, every customer is equal.
Until it comes to the wallet.
One thing I’ll give my ex-wife (a GIA gemologist and jeweler), she’d provide the same service to a construction worker with mud on his boots and the stink of a hard days work as she would a dressed-up trophy wife or man in a three-piece suit. That proved very lucrative for her, as dirty construction workers and others who don’t look like “money” very often have lots of it. And they appreciate not being looked down upon or disregarded.