Conservatives also need to agree on who that candidate will be. The non-strategy of having multiple “perfect” candidates (that is, each one perfect to his group of supporters) means that they and their supporters spend all their time attacking each other and no time at all attacking the Dem. It also means that the GOP-e will cruise in with its own candidate (who will inevitably lose to the Dem) because the fragmented conservative groups don’t have a united front and enough clout to make a difference. This has happened time and again.
you work to get your PURE candidate elected in the primary....whatever "pure" means to some "conservatives" out there...but if you fail, you support the greater good....