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Read It Twice: Newsweek Predicts the Demise of Rush Limbaugh's Show
Newsbusters.org ^ | May 9, 2013 | Tim Graham

Posted on 05/09/2013 5:13:24 AM PDT by Kaslin

Predictions of the demise of Rush Limbaugh and conservative talk radio are a dime a dozen. That liberal wish has been a repeated incantation. But it’s more amusing when the demise talk comes from .... “Newsweek.”

Come again? Who’s yesterday’s news? John Avlon of the Daily Beast asserts Rush Limbaugh “Bleeds Millions From His Carriers as Toxic Talk Slumps.” Ahem, nobody’s bought Rush’s show for a dollar, like someone bought Newsweek. Avlon finds some guy whose newsletter has a Facebook page with nine Likes to insult Limbaugh’s audience as “all wearing Depends” – when he graduated college in 1968.

We're watching the end of right-wing conservative talk radio," says Jerry Del Colliano, publisher of the radio-industry tip sheet Inside Music Media. "The genre is dying among ratings and dying among advertisers ... Rush is at the end of his career. His constituency is all wearing Depends. And he's getting himself into trouble he doesn't need. So can you put Humpty Dumpty back together again? They have been able to improve their advertising picture, but they have not been able to come back."

"Sandra Fluke was simply the lightning that struck and hit an old building that collapsed," Colliano says. "She didn't do it. She helped to bring it down at the end, but it was falling apart on its own."

...But the larger issue is the declining demographics of the right-wing talk-radio racket. “Look at the millennial generation,” says Colliano. “There’s 80 million of them coming of age. They don’t see color. They don’t see gender. And they’re civic minded: they don’t like bloviating. They don’t like yelling and screaming. So you tell me: how’s right-wing talk radio working for them?”

As in the past, the aging right-wing talkers—several of whom are represented by Limbaugh’s agent and brother David—will angrily dispute any decline in their profitability or ratings. It’s all become part of their self-serving kabuki, but Colliano dismisses their reflexive playing of the victim card. “They read the ratings the way they read the Gallup ratings right before the Obama victory. It’s their metrics; it’s their way. But its not backed by fact.”

It's certainly not out of the realm of possibility that radio programmers might look at Obama's re-election and wonder if conservative talk radio is still hot. But you can't trust people who keep saying this over and over -- and Avlon wrote almost the same article in 2011.

Dear Mr. Avlon: speaking of "toxic talk," never forget sitting in the middle of a Newsweek chat about how no one should ever give Dick Cheney a heart.



TOPICS: Culture/Society; Editorial
KEYWORDS: rushlimbaugh; showprep
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To: equaviator
"I think what we are seeing here, Jerry, is the end of professional journalism."


81 posted on 05/09/2013 8:38:49 AM PDT by UCANSEE2 (The monsters are due on Maple Street)
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To: Resolute Conservative
I'll bet he gives it up in 5 years or less. He has all the money he'll ever need and the personal attacks will only continue and get worse. Why...take all that crap while the moderate pussy's eat up the oxygen.

Besides, he has a gorgeous wife and wonderful relationship that is definitely more important to him than being the conscious, albeit contentious voice of conservatism.

82 posted on 05/09/2013 10:34:40 AM PDT by harpu ( "...it's better to be hated for who you are than loved for someone you're not!")
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To: IMR 4350

I make it a habit of not trying to reason with whack-jobs.


83 posted on 05/09/2013 3:52:42 PM PDT by BBB333 (Q: Which is grammatically correct? Joe Biden IS or Joe Biden ARE an idiot?)
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To: BBB333

Nice try.

Means you can’t answer the question.


84 posted on 05/09/2013 5:25:05 PM PDT by IMR 4350
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To: IMR 4350

You have all the reason of a simpleton - did you live in Corpus Christy in the 80’s or something?


85 posted on 05/10/2013 4:57:44 AM PDT by BBB333 (Q: Which is grammatically correct? Joe Biden IS or Joe Biden ARE an idiot?)
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To: BBB333

If the question I asked is that of a simpleton, then you should be able to answer it.


86 posted on 05/10/2013 6:15:24 AM PDT by IMR 4350
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To: IMR 4350

I’ve read your posts.

Only YOU have ALL the answers.

The rest of us are not worthy.

You know SO VERY much more than anyone else.

Folks like you are overly opinionated - and have a higher percentage of getting fitted with a suit that buttons at the back.

Enough, now.


87 posted on 05/10/2013 6:59:24 AM PDT by BBB333 (Q: Which is grammatically correct? Joe Biden IS or Joe Biden ARE an idiot?)
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