Baloney. He was on FOX News as the returns came in bawling his eyes out. This CAN’T BE RIGHT, he sobbed!!
JimRob is correct - and besides, crunching numbers and understanding messaging are two entirely different talents. As a direct mail geek, which Rove was for 19 years, he understands tactics but he is ignorant to big picture over all messaging trends. He is in tuned with the minutae, and blind to the zeitgeist.