JimRob is correct - and besides, crunching numbers and understanding messaging are two entirely different talents. As a direct mail geek, which Rove was for 19 years, he understands tactics but he is ignorant to big picture over all messaging trends. He is in tuned with the minutae, and blind to the zeitgeist.
Rove’s biggest sin is his contempt for the grassroots. His 2nd biggest sin is his misogyny and anger towards women.