Incredible New JCPenney Ad: We Screwed Up

Business Insider ^ | May 1, 2013, 12:25 PM | Ashley Lutz

[Olog-hai]

JCPenney lost nearly a third of its customers in 2012. Now, in an unprecedented move, the company is admitting it totally screwed up. …

Failed CEO Ron Johnson’s plan included ditching the company’s popular promotions program.

Ideally, the strategy was meant to revamp JCPenney’s image and appeal to young people. In reality, it alienated long-time customers, while failing to draw in new ones. …

[P-Marlowe]

You can’t fix stupid.

[Olog-hai]

I don’t specifically remember that one, but I’ll try to find it on Youtube. No mother back in my day would put up with their daughters going with a trashy look.

[GeronL]

But the new guy supported the old guys changes, right?

lol

[DakotaGator]

RIP JC Penny. You committed PC suicide. And no one is going to your funeral.

[Mortrey]

Proves you can hit them in the pocketbook.

Free Market REIGNS!!!!

I will continue to boycott as I don’t think they’re being genuine—they want ON the fag bandwagon. Keep an eye on them.

(George Soros, eat sh*t)

[chris37]

It does, and it will have the same result.

However, when the Republicrats announce their screw up, I will say, no kidding, that’s all you ever do is screw up, you are on your own now.

[Christie at the beach]

Nope, not spending any money at J.C. Penneys. They can claim their loss of business was due to silly coupons when most people who saw those 2 dads in the ad for Father's day; said that was it- to see Penneys pushing a special agenda. All of the years, their shoppers who made them what they were and in turn, they disrespected those very loyal customers. Says it all. With Soros in the company as well, I will not be shopping there, ever. If we want things to go on as usual, shop there but we must not complain that our society is becoming less respective to traditional families. We have the power with our wallets to continue sending messages of distrust. They don't even address the very issue that most were offended by.

[DannyTN]

If they put some money to support pro-traditional marriage groups to help undo some of the damage they’ve done, I’d consider going back.

But it’s complicated now that Soros is involved. Don’t want to support him. So I guess I’m in the let it fail camp too.

[TChad]

That Business Insider piece doesn't say anything about the "two dads" ad, but Freepers obviously noticed it.

Liberals think they are being thrillingly avant garde when they are just being tiresome, repeating the same old PC drivel. "Gay is better than straight!!!" No it isn't, and screw you.

[Maudeen]

JC Penney: Out of sight . . .out of mind. Not “looking” to in-store or on-line shop.

[The Wizard]

no gay ads please

[Java4Jay]

The 15%, 20%, 30% off coupons works for Kohls. Adding a lesbian as a promoter won’t help either. Yes JCP’s top executives miss fired.

[MagnoliaB]

Their ‘gay agenda’ was what tanked them. People did not appreciate it. If you are in the business to sell clothes then sell them. Don’t adopt a social agenda to push along with it. Their mothers day and fathers day circulars were full of it and people didn’t like it.

[who knows what evil?]

They STILL won't admit that it was those disgusting queer ads that did them in? Especially the one with the shrieking male queer all a-twitter over his new-found access to young children?

Puke.

[Right Wing Assault]

Somehow we got on the Ethan Allen mailing list. The first catalog we got was full of gay male models. The next one had none. Just beefy looking guys working in the woodworking shop. I’m interested in seeing what comes next.

BTW, we don’t buy their stuff.

[Flavious_Maximus]

Do forget Volkswagen. That company is the MOST in your face, pro homosexual organization ever. They try to fool the public with their family safe car ads. In reality, they have always pushed the flaming homosexual agenda to the hilt. I wish they would go bankrupt.

[Caipirabob]

Failed CEO Ron Johnson’s plan included ditching the company’s popular promotions program.

RNC to reach out to Ron Johnson - "Lead us to the promised land!"

[From The Deer Stand]

I’m waiting for the GOP “We Screwed Up” ad to start airing. (Not holding my breath on that one).

[ThePatriotsFlag]

CNN reporting this morning it is because they changed the brands...amazing. “The most trusted name in news” strikes again.

[ken5050]

Speaking of cars, did you notice that in the opening few seconds of the ad, the car smack dab in the center of the parking lot is a Mercedes-Benz 190SL..