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Mountain Dew ad pulled after racial criticism
Reuters ^

Posted on 05/01/2013 2:07:24 PM PDT by rickmichaels

PepsiCo Inc pulled an online ad for Mountain Dew on Wednesday after criticism from bloggers that the spot embraced racial stereotypes and made light of violence toward women.

The ad was developed by African-American hip-hop artist Tyler the Creator and shows a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat.

As she scans the lineup, the goat threatens her: “Keep ya mouth shut,” “snitches get stitches, fool” and “I’ma get outta here I’ma do you up.”

The woman eventually runs out, yelling that she can’t “do it” - go through with the identification.

The white police officer then takes a sip of Mountain Dew, saying, “She’s just gotta do it.”

Dr Boyce Watkins, a social commentator and author, called it “arguably the most racist commercial in history.” Another blog, Daily Kos, called it “flagrantly racist” and “misogynistic.”

“We apologize for this video and take full responsibility,” said a PepsiCo spokeswoman in an emailed statement.

She said PepsiCo removed the ad from its online channels and that Tyler was removing it from his as well. A link could be still be found at press time.

PepsiCo did not pull an earlier commercial that showed the goat, called Felicia, attacking the woman after tasting a Mountain Dew at a restaurant. The woman was the goat’s server.

Mountain Dew Ad


TOPICS: Business/Economy; Culture/Society
KEYWORDS: advertising
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1 posted on 05/01/2013 2:07:24 PM PDT by rickmichaels
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To: rickmichaels

So, now goats are a protected race?


2 posted on 05/01/2013 2:09:14 PM PDT by Sopater (Is it not lawful for me to do what I will with mine own? - Matthew 20:15a)
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To: Sopater

Only gay goats.


3 posted on 05/01/2013 2:10:13 PM PDT by stephenjohnbanker
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To: rickmichaels

the goat ran into the hole.....


4 posted on 05/01/2013 2:11:30 PM PDT by brivette
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To: rickmichaels

Offensive, or outrageous?
Surrealistic, or bizarre?
You decide.


5 posted on 05/01/2013 2:13:00 PM PDT by USFRIENDINVICTORIA
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To: stephenjohnbanker


I wasn't doin' nuttin! Why you harassin' me?!
6 posted on 05/01/2013 2:13:10 PM PDT by Sopater (Is it not lawful for me to do what I will with mine own? - Matthew 20:15a)
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To: Sopater

LOL!


7 posted on 05/01/2013 2:14:24 PM PDT by stephenjohnbanker
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To: rickmichaels
Dwayne Elizondo Mountain Dew Herbert Camacho
8 posted on 05/01/2013 2:14:47 PM PDT by MrB (The difference between a Humanist and a Satanist - the latter admits whom he's working for)
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To: Sopater

in very poor taste. (pun intended)


9 posted on 05/01/2013 2:15:13 PM PDT by Bidimus1
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To: USFRIENDINVICTORIA

All of the above. I am surprised they had a white person in the commercial at all. Seems as of late a lot of the ads I see are black people


10 posted on 05/01/2013 2:16:05 PM PDT by funfan
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To: rickmichaels
The ad was developed by African-American hip-hop artist Tyler the Creator and shows a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat.

So the Daily Kos and a bunch of other miserable liberals are JUST NOW noticing that hip hop artists are misogynists???? Where is their great cry of "free speech" protections, you know, like they gave Robert "Bullwhip up his butt" Mappelthorpe?

11 posted on 05/01/2013 2:16:18 PM PDT by SoFloFreeper
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To: MrB

That movie is what we are living right now!!


12 posted on 05/01/2013 2:16:36 PM PDT by funfan
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To: rickmichaels

https://www.youtube.com/watch?v=9uYgHgm3s8I


13 posted on 05/01/2013 2:16:58 PM PDT by PapaBear3625 (You don't notice it's a police state until the police come for you.)
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To: MrB

I prefer the thirst mutilator.


14 posted on 05/01/2013 2:17:20 PM PDT by cripplecreek (REMEMBER THE RIVER RAISIN!)
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To: funfan

That’s the second reference that I’ve seen today. What movie are you talking about?


15 posted on 05/01/2013 2:19:30 PM PDT by Sopater (Is it not lawful for me to do what I will with mine own? - Matthew 20:15a)
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To: Sopater

http://en.wikipedia.org/wiki/Idiocracy


16 posted on 05/01/2013 2:21:03 PM PDT by FortWorthPatriot ("If this be treason, make the most of it." - Patrick Henry, 30 May 1765)
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To: rickmichaels

Sorry, but other than the goat, I can’t say that the scenario is completely farfetched. It is a lame commercial in surprisingly poor taste. How’d they let this one get by?


17 posted on 05/01/2013 2:27:30 PM PDT by Floratina
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To: rickmichaels

Who approved this commercial? I have never heard any of Tyler the Creator’s music, but from what I’ve read it’s amazing the would let him create a commercial.


18 posted on 05/01/2013 2:27:40 PM PDT by nickcarraway
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To: Sopater

Idiocracy. It was mentioned here a while back and the next day it was on tv and I was really shocked how much the movie depicts what is happening today and the movie was made as a comedy.

http://www.bing.com/videos/search?q=idiocracy&mid=05E95248D7D5A9445CAB05E95248D7D5A9445CAB&view=detail&FORM=VIRE2


19 posted on 05/01/2013 2:29:21 PM PDT by funfan
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To: rickmichaels

Whoa....who in their right mind thought that was a good idea?


20 posted on 05/01/2013 2:30:38 PM PDT by colinhester
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