Because the perps need a way to discover just exactly who is repulsed enough to vomit. Then the sickened can be harassed, mocked, ostracized, sued, fired, jailed and/or otherwise made a target for systematic abuse by the beast system.
Still have a functioning moral compass and refuse to exchange it for a defective one manufactured in Sodom? Expect to be hounded to death as you continue to reject all the generous buy-back schemes.
Truly these are the Days of Lot. The aggressors pound on the doors 24/7, expecting to be embraced or else.
That says it all.