OTOH, if there's no outreach, there's never going to be a crossover.
Right now and for years the Latino community has been bombarded with leftist propaganda to the point where every truth is misrepresented.
My wife and I stopped at a Latino restaurant in LA a while back and she picked up one of the local Spanish ad/newspapers.
She was pointing out and say "What the hell is this?" in Spanish at articles stating that Obama had fixed everything from the economy to "ring around the collar." It was really disgusting, but this is common in the Latino papers, there didn't appear to be any conservative incursion via any written media source.
Then there's Univision which is MSNBC with hot women. There's absolutely an outreach required. We don't have it. No mojo there.
BUT NOT A COMPROMISE OF PRINCIPLE.
You’re speaking a lot of truth.
Democratic Party operatives are speaking to Latinos constantly in Spanish: in Spanish language newspapers and magazines, on Spanish language TV and talk radio, and on the Internet. They’re lying. They’re constantly telling the Latino community that Obama is a miracle worker, that he fixed the economy, that he’s kind and just and wise, and that all Republicans are racists.
And from us? Nothing. We’re letting them get away with it.