McKee Foods is Little Debbie...interesting.
“Privately held McKee Foods Corp. was tapped as the leading bidder with its $27.5 million offer for Hostess’ Drake’s brand and some of its equipment. Drake’s products include Ring Dings, Yodels, Devil Dogs and Yankee Doodles, as well as its coffee cake. That bid is still pending”
“McKee Foods is Little Debbie...interesting.”
I think they got the real bargain. First, Drakes was a big player in the NE, and Hostess COPIED the Ring Ding Jr. to make the Ding Dong/Big Wheel/King Don. I believe Yodels predats Ho Hos, and Funny Bones have no Hostess equivalent. IF McKee goes back to the old Drake recipe, which was moister and had darker chocolate, they can have a premium line nationwide and go toe to toe with Hostess on day 1 in the populous NE.
(singing) I love Devil Dogs more than ... Marcia!