“Privately held McKee Foods Corp. was tapped as the leading bidder with its $27.5 million offer for Hostess’ Drake’s brand and some of its equipment. Drake’s products include Ring Dings, Yodels, Devil Dogs and Yankee Doodles, as well as its coffee cake. That bid is still pending”
“McKee Foods is Little Debbie...interesting.”
I think they got the real bargain. First, Drakes was a big player in the NE, and Hostess COPIED the Ring Ding Jr. to make the Ding Dong/Big Wheel/King Don. I believe Yodels predats Ho Hos, and Funny Bones have no Hostess equivalent. IF McKee goes back to the old Drake recipe, which was moister and had darker chocolate, they can have a premium line nationwide and go toe to toe with Hostess on day 1 in the populous NE.
(singing) I love Devil Dogs more than ... Marcia!
It will be interesting to see how this plays out...just cheap snack cakes, but still interesting. Little Debbie really started pushing their Cocoa Creams and Cloud Cakes (equivalent of Ding Dongs and Twinkies) after Hostess went out and probably have already gobbled up a part of that market share and people realize those types of snacks were not irreplaceable or exclusive to Hostess. I’m sure if I ate them side by side I could tell a slight difference, but otherwise I could tell no difference.