The Democrats have admitted that they had a room full of Social Scientists advising them on the last election. Political Scientists tell you WHY people vote the way they do. Social Scientists (Psychologists, Sociologists, etc...) tell you HOW to get people to vote for you. The Republicans are always a day late and a dollar short.
“free stuff” works.
I know of one, yes an anecdote, conservative who went to the evil side because he applied for disability and thought obama paper pushers would be more likely to give it to him. (no clue what his disability is or would be since he does not show) Either way, he is a person not to hire or go into business with.