ISON?
Has a lot of connotations, huh.
Sion, eye sun, eyes on, 1 SON (FUBO)
>>>
Some reporters have started calling ISON the “Comet of the Century,” but Don Yeomans of NASA Near-Earth Object Program thinks that’s premature.
“I’m old enough to remember the last ‘Comet of the Century’,” he says. In 1973, a distant comet named Kohoutek looked like it would put on a great show, much like ISON. The actual apparition was such a let-down that Johnny Carson made jokes about it on the Tonight Show. “It fizzled,” says Yeomans. “Comets are notoriously unpredictable.”
“Comet ISON has the potential to live up to the hype, but it also has the potential to do nothing,” agrees Battams.
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http://science.nasa.gov/science-news/science-at-nasa/2013/18jan_cometison/
Name
The name of the comet is simply, C/2012 S1. The addition of “(ISON)” after its name, merely identifies the organization where its discovery was made, the Russia-based International Scientific Optical Network. If the same organization had discovered a similar, but unrelated comet one day later, that one would have been named “C/2012 S2 (ISON)”. Nevertheless, media sources, incorrectly interpreting the parenthetical identification as a nickname, have taken to calling the comet by the location of its discovery,[18][19][20] and consequently, this name could persist in use even though it would become confusing with later discoveries made from the same location. The names of famous short-period comets usually identify the astronomers who discovered them or clearly identified them as a periodic comet, such as Comet Halley or Comet Swift-Tuttle. If that convention were followed, this should be the Comet Nevski-Novichonok or C/2012 S1 Nevski-Novichonok.
See also
C/2011 L4 — may also be visible to the naked eye when it is near perihelion in March 2013
http://en.wikipedia.org/wiki/C/2012_S1